In today's business world, change is the only constant. Change in the Arab world is something which is hard to handle, even though everything around us is changing constantly. Especially when it comes to business, being open for change and embracing change is a vital ingredient for success.
As Mr. Ari de Geus once said, "An organization may keep only one advantage over time, and that is to learn faster than the competition."
These days' privately or publicly owned companies in the Gulf or for that matter throughout the Arab world, go through the same phase the European /US companies went through in the late 80s and 90s, which is learning that the key to sustainable success and growth lies with the people within a company. It is essential that one understands that if you master the skill of "People Management", you have won the war, not only the battle with you competition.
Overcoming peoples' barriers to change is a crucial part of that skill. Every level of hierarchy in an organization is fighting these barriers and in most cases not successfully. The dilemma is that the owner or CEO of a company wants change and dictates change, but does not realise that he or she is part of the problem and part of the solution.
Ordering, dictating or assigning change on any level will not produce the results one might be expecting, as a matter of fact, change will take place for a limited time before it gets reversed. Long lasting change and the creation of a learning organization is a long process, but it can be achieved.
The first step however is to realize that in any company or organization, it is the people who hold the key to success. Not the multi-million investments or new equipments etc, but the people and the way of managing them. Many companies are lacking the management tools, processes and systems to be able to provide the base for mastering change and people management. Other companies have all the tools, processes and systems but lack the management skills to utilise those tools.
There are change management consultancies out there which provide hands on day to day management support, behaviour and awareness change and tools, process and systems to help companies to become a learning organization which ensures that the company will learn faster than its competition.
By the way none of the so called Big Five strategy companies or the top Accounting/Auditing firms will be able to help you to implement change throughout the organization. They are good in what they do, but they are not Change Management Implementation Specialists. They will cost you a small fortune and they will deliver a great detailed presentation and a manual, which at the end of the day will end up in your draw under the desk, because you neither have the time nor the management with the necessary skills to implement the change needed
Mastering, change and people management will result in sustainable finance results beyond once imagination. In addition it will ensure that those companies can not only compete in the regional market, but the increase in their productivity, efficiency and effectiveness will give them the necessary competitive edge, in the world markets of today.
Keep one thing in mind change is painful, for everyone involved some will take less time to accept change other need more time and yes you will have a very small amount of people who simply do not want to change. Those few will have no future in the company.
Change is basically nothing else than constantly shifting once paradigms and fact is, if a company does not frequently changes its Paradigms it will not advance. A company which does not advance will lose its competitive edge, lose market share, sales and finally lose its profitability and therefore possibly go bankrupt. On the other hand your company will be a perfect target to be taken over by an investment firm or competition but not at the price you would have liked to get for it.
So, where do You want your company to be in the near future?
Ramsi Al Hashash
+97339288379